Since the beginning of time, acquiring information, controlling it and using the knowledge gained has been key to building both ancient empires and modern global companies. Knowledge equals power.

Analytix Business Intelligence are a Proudly South African MARKET RESEARCH and CONSUMER INTELLIGENCE company that conducts market research and analysis to ensure smarter, more-profitable decisions are made – imperative when economic conditions are challenging.

We have extensive market research capability in South Africa, across more than 20 African countries, India and the UK.

We conduct market research across all industries, with considerable expertise in the following:

	AUTOMOTIVE
	HEALTHCARE
	TELECOMMUNICATIONS

MARKET RESEARCH SOLUTIONS WE PROVIDE

OUR EXPERTISE

While we provide research and analysis-based solutions across the entire marketing planning cycle, our particular expertise lies in doing market research where it is most valuable - STEPS 1-3 BEFORE LAUNCH so you don’t make any expensive mistakes.

Ultimately, our market research solutions ensure that investment risk is minimized and marketing spend is optimised so that the launch of any new brand, product or service is successful.

OUR MARKET RESEARCH SOLUTIONS:

	SUPPORT DECISION-MAKING
	REDUCE INVESTMENT RISK
	IMPROVE ACCOUNTABILITY
	UNDERSTAND MARKET & NEEDS
	DEVELOP TARGETED PRODUCTS
	CREATE CONSUMER-FOCUSED STRATEGY
	DELIVER EFFECTIVE MARKETING

EXAMPLES OF QUESTIONS WE ANSWER

	Which customers and product segments are growing? What are the needs and unmet needs in the market? Where should we invest our money over the next 5 years?
	What is the feasibility of launching a new brand, product, service or extension? Where is the ideal location for my distribution or retail outlet?
	Where should I position/reposition my brand vs. competitors to capitalise on market trends?
	What does the market think of my brand/product/concept? Who is my target customer?
	What media are my target customers consuming? How do I reach them most effectively and efficiently?
	Is the market price sensitive? What is the optimal pricing to maximise sales and profit?
	Did we achieve our strategic and tactical objectives? What is the ROI on my marketing spend? Are my customers more satisfied vs. competitors? Where can we improve?

Our approach ensures that the business information that we provide is customer-centric and actionable so that you have a holistic picture of your business, brand, products and services. We help businesses make better, more-informed decisions that reduce risk and improve accountability, especially when economic conditions are challenging. Ultimately, these knowledge-driven organisations INVEST IN THEIR FUTURE SUCCESS and make more profitable decisions.

We have a portfolio of case studies from various industries that proves how our marketing planning and market research solutions can add significant value to our clients’ business. For an example of one of our case studies click here

If you are interested in learning more about our work, please contact us