MARKET RESEARCH, CONSUMER REPORTS AND ANALYSIS

Since the beginning of time, acquiring information, controlling it and using the knowledge gained has been key to building both ancient empires and modern global companies. Knowledge equals power.

Analytix Business Intelligence is a Proudly South African MARKET RESEARCH and CONSUMER INTELLIGENCE company that conducts market research and analysis to ensure smarter, more-profitable decisions are made – imperative when economic conditions are challenging.

What makes us unique is that we conduct integrated quantitative, qualitative and desk research in order to deliver a 360° view of consumers, successful customer value propositions and marketing strategy.

Our strength in quantitative surveys and analysis is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a holistic understanding of the consumer. In addition to a comprehensive desk research service, we have more than 50 affordable, pre-packaged intelligence reports that are created by expert analysts - saving your valuable time and resources.

We conduct market research across all industries, with considerable expertise in the following:

	Automotive and Oil
	Digital Media and Telecoms
	Financial Services
	Food and Beverages
	Healthcare

MARKET RESEARCH SOLUTIONS WE PROVIDE

QUANTITATIVE RESEARCH		QUALITATIVE RESEARCH
Face-to-Face Surveys Online Surveys Telephone Surveys		Ethnographic Studies Focus Group Discussions In-depth Interviews

Need guidelines on which research methodology will be best to answer your questions or how to write a market research brief? Please click here

PRE-PACKAGED REPORTS AND DESK RESEARCH SERVICE:

We have a library of more than 50 affordable, off-the-shelf intelligence reports on South Africa and Nigeria that provide a cost effective analysis of the “big picture” and are created by expert analysts – saving your valuable time and resources.

Our reports focus on providing consumer intelligence, for example, geo-demographics, lifestyle and media information in the following areas: Consumer segment trends (LSM, race, age, life stage); Financial Services; Food and Beverages; Digital Media and Telecommunications; Healthcare. To view the intelligence reports available, please click here

We also provide a customised desk/secondary research service based on your specific information needs regarding industries, markets or consumer segments e.g. industry/market landscape, customer profiling, competitor analysis, pricing analysis.

EXAMPLES OF QUESTIONS WE ANSWER

	Which consumer and product segments are growing? What are their needs and unmet needs? Where should you invest your money over the next 5 years?
	What is the feasibility of launching a new brand, product or service and what should your customer value proposition be?
	What does the target market think of your brand and competitors?
	Who is your target market? What media are they consuming? How do you reach them most effectively and efficiently?
	Is the market price sensitive? What is the optimal pricing to maximise your sales and profit?
	Did you achieve your strategic and tactical objectives? What was the ROI on your marketing spend? Where can you improve?

Our approach ensures that the business information that we provide is customer-centric and actionable so that you have a holistic picture of your business, brand, products and services. We help businesses make better, more-informed decisions that reduce risk and improve accountability, especially when economic conditions are challenging. Ultimately, these knowledge-driven organisations INVEST IN THEIR FUTURE SUCCESS and make more profitable decisions.

We have a portfolio of case studies from various industries that proves how our marketing planning and market research solutions can add significant value to our clients’ business. For an example of one of our case studies click here

If you are interested in learning more about our work, please contact us