COST-EFFECTIVE INTELLIGENCE REPORTS

Consumer-based intelligence is an essential element of any marketing campaign as it provides a cost-effective analysis of the “big picture” and is an essential reference guide.

We have a library of pre-packaged market and consumer intelligence reports available for purchase on the following topics:

South Africa
Nigeria
Healthcare
Digital Media & Telecoms
Food & Beverages

We have access to a multitude of databases in South Africa and Africa that allows us to create customised intelligence reports based on your requirements that provide actionable information on a specific: country, market or consumer segment.

SOME KEY QUESTIONS OUR REPORTS ANSWER:

	Who are the key players and brands in the market and how are they positioned?
	What are the important consumer and market trends that should be included in your business strategy?
	Who are the users and non users? e.g. age, gender, affluence, life-stage, geographics
	How do you engage with them? e.g. lifestyle, internet, sports, music interests
	What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

WHY PURCHASE THESE RESEARCH REPORTS?

	The report focuses on consumer-based intelligence – the most valuable brand asset
	Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
	Historical sales (past 5 years) and sales forecasts until 2014
	Includes a detailed competitor analysis and brand positioning
	Detailed reports filled with insights, charts, graphs and tables
	Salient points and key insights are highlighted and summarised in comment boxes on each page