Analytix Business Intelligence is a Proudly South African MARKET RESEARCH and CONSUMER INTELLIGENCE company that conducts market research and analysis to ensure smarter, more-profitable decisions are made – imperative when economic conditions are challenging.

We conduct market research across all industries, with considerable expertise in the following:

	Automotive and Oil
	Digital Media and Telecoms
	Financial Services
	Food and Beverages
	Healthcare

MARKET RESEARCH SOLUTIONS WE PROVIDE

QUANTITATIVE RESEARCH		QUALITATIVE RESEARCH
Face-to-Face Surveys Telephone Surveys Online Surveys		Ethnographic Studies In-depth Interviews Focus Group Discussions

ANALYSIS AND DESK RESEARCH SERVICE:

If you do not have the resources, capabilities or simply require extra help to manage within a tight deadline, Analytix BI provides a charting, data analysis and full reporting service – highlighting salient points and including a summary of findings.
 
All that we require is the data in any electronic format and guidelines on the analysis you need. For convenience, all intelligence can be provided in your existing report template. Non-disclosure agreements with all clients and agencies are signed so that entrusted data remains confidential.

We also provide a customised desk/secondary research service based on your specific information needs regarding industries, markets or consumer segments e.g. industry/market landscape, customer profiling, competitor analysis, pricing analysis.

Leading-edge analytical methods and world-class analysis software like SPSS and ESPRI are used. Methods and tools are only a means to an end, our expertise and value-add lies in our ability to interpret outcomes and convert them into actionable information.

EXAMPLES OF QUESTIONS WE ANSWER

	Which consumer and product segments are growing? What are their needs and unmet needs? Where should you invest your money over the next 5 years?
	What is the feasibility of launching a new brand, product or service and what should your customer value proposition be?
	What does the target market think of your brand and competitors?
	Who is your target market? What media are they consuming? How do you reach them most effectively and efficiently?
	Is the market price sensitive? What is the optimal pricing to maximise your sales and profit?
	Did you achieve your strategic and tactical objectives? What was the ROI on your marketing spend? Where can you improve?

Our approach ensures that the business information that we provide is customer-centric and actionable so that you have a holistic picture of your business, brand, products and services. We help businesses make better, more-informed decisions that reduce risk and improve accountability, especially when economic conditions are challenging. Ultimately, these knowledge-driven organisations INVEST IN THEIR FUTURE SUCCESS and make more profitable decisions.

We have a portfolio of case studies from various industries that proves how our marketing planning and market research solutions can add significant value to our clients’ business. For an example of one of our case studies click here

If you are interested in learning more about our work, please contact us