|
EXPERTISE
|
We have worked with clients in the banking industry in South Africa and Ireland.
|
|
We have conducted ethnographic-style research and piloting new technology/concepts that have resulted in successful Customer Value Propositions (CVP) and marketing strategies being developed. |
|
We have gained significant consumer insights in the financial services sector. |
EXPERIENCE
INTELLIGENCE REPORTS
Consumer-based intelligence is an important element of any marketing strategy as it provides a cost effective analysis of the “big picture” and is an essential reference guide.
We are compiling a library of pre-packaged market and consumer intelligence reports for the Financial Services Industry. We are also able to create customised intelligence reports based on your specific requirements to provide actionable information on a specific: country, market or consumer segment.
HOW TO BUY A REPORT
1. Please complete the order form at the back of brochure & fax back to (086) 671-2165 or email to info@analytixbi.com
2. An invoice (or pro forma invoice) will be issued for payment.
3. The report will be emailed in PDF/PowerPoint format upon receipt of payment or when proof of payment has been provided. All prices exclude 14 % VAT
Please contact us if you have queries or would like more information. We can provide fully customised analysis and report regarding industries, markets and consumer segments.
NB: ANY REPORTS COMPILED IN 2010 WILL BE UPDATED WITH THE LATEST 2011 DATA, FOR FREE. WE JUST REQUIRE 5 WORKING DAYS TO UPDATE THE REPORT.
REPORTS TO PURCHASE
South Africa Brand Report: Customers of Short -Term Insurance Companies
Compiled: April 2012
(79 pages) |
R 9, 000 |
This report examines the Short-Term Insurance segment of the South African market. It answers the questions: who are the key players and brands in the market and how are they positioned? What are the important consumer and market trends? Who are the short-term insurance users? What companies are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by each Insurance company, namely: ABSA Insurance; Auto and General; Budget; Dial Direct; Hollard Insurance; Mutual and Federal; Outsurance; Santam; Stanbic. It examines in detail the customer demographics, lifestyle, media consumption and cellphone and Internet usage of these Insurance companies, making it a vital reference report for anyone wanting to understand this market. |
|
| |
|
South Africa Country Report: Geo-Demographic Profile of Insurance Product Users
Compiled: April 2012
(87 pages) |
R 9, 000 |
This report examines South African users of insurance products. It answers the questions: What are the key insurance products in the market and how are they positioned? What are the important consumer and market trends that should be included in your business strategy? Who are the users of insurance products? How do you engage with them? What media do you use to communicate to them? It provides a comprehensive profile of insurance product users, namely: Life Cover Policy; Endowment/Savings; Endowment/Savings without Life Cover; Retirement Annuity; Funeral Insurance; Medical Insurance; and Short-Term Insurance. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of insurance products by product type, making it a vital reference report for anyone wanting to understand this market. |
|
| |
|
SA Country Report: Bank Account Penetration among Key Consumer Segments
Compiled: September 2011
(95 pages) |
R 9, 000 |
This comprehensive report examines the usage of bank account-types among key South African consumer segments, focusing on: Cheque; Overdraft; Petrol/Garage Card; Credit Card; Savings; Mzansi; Debit Card; and Home Loan. It investigates the penetration of bank account types within each consumer segment: LSM, Gender, Age, Life-stage, Population Group, Home Language, Province and Community. It contains a competitor analysis comparing each account type offered by South Africa’s main banks among each consumer segment, including ABSA, Capitec Bank, First National Bank, Nedbank, Post Bank and Standard Bank. |
|
| |
|
|
|
SA Country Report: Financial Services Trends (2007-2010)
Compiled: July 2011
(51 pages) |
R 9, 000 |
This report examines the Financial Services Trends in South Africa from 2007 – 2010: Financial Institutions Used, Main Bank, Savings, Cheque, Credit Card, Mzansi, Debit Card, Home Loan, Overdraft, Petrol Card, Student Loan, Personal, Loan, Vehicle Finance, Investments, Retail Store Card, Medical Aid, Mutual Funds, Stock Exchange, Long Term and Short Term Insurance Policies. It answers the question: What are the historical consumer trends in the financial service sector? Who are the key players in this market and how are they positioned? How do bank customers access their accounts? What are important consumer and market trends? |
|
| |
|
|
|
SA Brand Report: Geo-Demographic Profile of Bank Customers
Compiled: July 2011
(74 pages) |
R 9, 000 |
This report examines the Bank segment of the South African market. It answers the questions: who are the bank users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by bank brand, namely: ABSA, Capitec Bank, First National Bank, Nedbank, Post Bank and Standard Bank. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by bank, making it a vital reference report for anyone wanting to understand this market. |
|
| |
|
|
SA Country Report: Geo-Demographic Profile of Bank Customers by Account Type
Compiled: July 2011
(116 pages) |
R 9, 000 |
This comprehensive report examines the consumer market of the financial services and banking sector in South Africa. It provides a detailed consumer geo-demographic profiling of the entire category of financial services and bank products, including Cheque; Savings; Mzansi; Petrol/Garage Card; Credit Card; Debit Card; Investments; Home Loan; Vehicle Finance. It contains a competitor analysis comparing the geo-demographic profile of each account type offered by South Africa’s main banks, including ABSA, Capitec Bank, First National Bank, Nedbank, Post Bank and Standard Bank |
|
| |
|
SA Country Report: Geo-Demographic User Profile of Financial Services
Compiled: July 2011
(82 pages) |
R 9, 000 |
This report examines the consumer market of financial and insurance products in South Africa. It provides a detailed geo-demographic user and non-user profiling of various segments in the financial services sector including: short-term insurance policies; long-term insurance policies; bank accounts, medical aid; retails store card; investment in mutual fund; and investment on stock exchange. It answers the question: Who are the users (and non-users) of financial services and insurance products e.g. age, gender, affluence, life-stage, geo-demographics? |
|
| |
|
South Africa Brand Report: Customers of Long-Term Insurance Companies
Compiled: July 2011
(81 pages) |
R 9, 000 |
This report examines the Long-Term Insurance segment of the South African market. It answers the questions: who are the key players and brands in the market and how are they positioned? who are the long-term insurance users, what companies are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by each Insurance company, namely: ABSA; Clientele; Discovery Life; First National Bank; Hollard; Liberty, Metropolitan/Commercial Union; Momentum/Southern Life; Old Mutual; Sanlam; and Standard Bank. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of these Insurance companies, making it a vital reference report for anyone wanting to understand this market. |
|
| |
|
|
