FOOD & BEVERAGES

EXPERTISE:


We have gained significant consumer insights, especially in the Wine and Brandy sectors.


We have conducted quantitative and qualitative market research among consumers that have resulted in successful marketing strategies being developed.

Our partnership with South African Wine Industry Information and Systems (SAWIS), the leading industry organisation, enhances our industry knowledge and allows us to provide affordable consumer intelligence to the
Wine Industry.


EXPERIENCE:




INTELLIGENCE REPORTS

Consumer-based intelligence is an important element of any marketing strategy as it provides a cost-effective analysis of the “big picture” and is an essential reference guide.

We are compiling a library of pre-packaged market and consumer intelligence reports for the Food and Beverages Industry. We are also able to create customised intelligence reports based on your specific requirements to provide actionable information on a specific: country, market or consumer segment.


HOW TO BUY A REPORT

1. Please complete the order form at the back of brochure & fax back to (086) 671-2165 or email to info@analytixbi.com
2. An invoice (or pro forma invoice) will be issued for payment.
3. The report will be emailed in PDF/PowerPoint format upon receipt of payment or when proof of payment has been provided. All prices exclude 14 % VAT

Please contact us if you have queries or would like more information. We can provide fully customised analysis and report regarding industries, markets and consumer segments.

NB: ANY REPORTS COMPILED IN 2010 WILL BE UPDATED WITH THE LATEST 2011 DATA, FOR FREE. WE JUST REQUIRE 5 WORKING DAYS TO UPDATE THE REPORT.



REPORTS TO PURCHASE

South African Country Report: Geo-demographic and Market Trends among Alcoholic Beverage Categories  
Compiled: April 2012
(78 pages)
R 9, 000

This comprehensive report examines the South African consumption market trends (2007-2011) as well as geo-demographic trends among the different alcoholic beverage categories, including local consumer/market trends, and detailed consumer geo-demographic profiling of several categories of alcoholic beverages: Flavoured Alcoholic Beverages (RTDs, Spirit Coolers, Ciders), Beer, Wine – Boxes/Jugs, Wine – Bottles, Brandy, White Spirits (Cane, Gin, Vodka), Whisky. It examines in detail the demographics and consumption trends of the alcoholic beverage market by category, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Report: Consumer Trends among Alcoholic Beverage Categories
 


South Africa Brand Report: Consumers of Infant Cereal
Compiled: February 2012
(75 pages)
R 9, 000

This report examines the infant cereal segment of the South African market. It answers the questions: Who are the purchasers? What are geo-demographic trends among purchasers? What brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize and Purity Mabele. It examines in detail Infant cereal usage and brands trends, geo-demographic trends among purchasers, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting  to understand this segment of the market.

South Africa Brand Report: Consumers of Infant Cereal
 


South Africa Brand Report: Consumers of Baby Food
Compiled: February 2012
(75 pages)
R 9, 000

This report examines the baby food segment of the South African market. It answers the questions: who are the purchasers, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Nestle Jars, Nestle Baby Delight, Nestle Baby Menu, Purity Jarred Bottled food, Purity Boxed Meals/Desserts and Purity Juices. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Baby Food
 


South Africa Brand Report: Consumers of Bottled  Wine
Compiled: September 2010
(78 pages)
R 9, 000

This report examines the bottled wine segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Autumn Harvest; Cellar Cask; Drostdy-Hof; Four Cousins; Graca; Grunberger; KWV; Nederburg; Robertson Winery. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Bottled Wine
 


South Africa Brand Report: Consumers of Sparkling Wine/Champagne
Compiled: September 2010
(76 pages)
R 9, 000

This report examines the sparkling wine/champagne segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Cinzano; J.C. Le Roux; Nederburg. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Sparkling Wine/Champagne
 


South Africa Brand Report: Consumers of Brandy
Compiled: September 2010
(74 pages)
R 9, 000

This report examines the brandy segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Bertrams; Flight of the Fish Eagle; Klipdrift; KWV; 5 Mellow-Wood; Oude Meester; Richelieu; Viceroy; Wellington. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Brandy
 


South Africa Brand Report: Consumers of Fortified Wine
Compiled: September 2010
(74 pages)
R 9, 000

This report examines the fortified wine segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Monis; Sedgwick's Old Brown Sherry; Ship Sherry. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Fortified Wine
 


South Africa Brand Report: Consumers of Box/Jug Wine
Compiled: September 2010
(77 pages)
R 9, 000

This report examines the box/jug wine segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Autumn Harvest; Cellar Cask; Drostdy-Hof; Namaqua; Overmeer; Paarl Perle. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Box/Jug Wine
 


South Africa Brand Report: Consumers of Mineral Water
Compiled: August 2010
(76 pages)
R 9, 000

This report examines the bottled mineral water segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Aquartz; Aquelle Still/Sparkling; Aquelle Flavoured; Bonaqua Still; Bonaqua Sparkling Flavours;Nestle Pure Life;Valpre Still; Valpre Sparkling. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Mineral Water
 


South Africa Brand Report: Consumers of Energy Drinks
Compiled: January 2012
(79 pages)
R 9, 000

This report examines the energy drink segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Bioplus, Power Play and Red Bull. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

South Africa Brand Report: Consumers of Energy Drinks
 


South Africa Brand Report: Consumers of Sports Drinks
Compiled: January 2012
(81 pages)
R 9, 000

This report examines the sports drinks segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Powerade, Energade, Lucozade and USN. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of consumers by brand, making it a vital reference report for anyone wanting  to understand this segment of the market.

South Africa Brand Report: Consumers of Sports Drinks
 


Nigeria Brand Report: Consumers of Wine
Compiled: December 2010
(73 pages)
R 15, 000

This report examines the wine segment of the Nigerian market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the entire segment, as well as a detailed segmentation by brand, namely: Bacchus Light; Capel; Don Morris; Don Simon; Eva Imported; Evan; Bacchus. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of  consumers by brand, making it a vital reference report for anyone wanting  to understand this segment of the market.

Nigeria Brand Report: Consumers of Wine
 


Ghana Country Report: Consumers of Alcoholic Beverages 
Compiled: November 2010
(69 pages)
R 15, 000

This report examines the alcoholic beverages category of the Ghanaian market. It answers the questions: who are the users, what categories are they using, and how do I communicate with them? It provides a comprehensive profile of the entire category, namely: Wine; Lager Beer; Stout Beer; Imported Sprits and Whisky; Local spirits Akpeteshie; and Local Spirits Kasapreku. It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of  consumers by category, making it a vital reference report for anyone wanting  to understand this market.

Ghana Country Report: Consumers of Alcoholic Beverages