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DIGITAL MEDIA & TELECOMS
EXPERTISE:
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We have worked with consumer digital media and telecommunication clients in South Africa, UK and Indonesia. |
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We have gained significant consumer insights among key consumer sectors such as the Youth Market, Bottom of the Pyramid (BOP) and Top of the Pyramid (TOP).
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We have conducted user experience studies and ethnographic-style research to develop 360° consumer archetype profiling that have resulted in successful marketing and product development strategies being developed. |
EXPERIENCE:
INTELLIGENCE REPORTS
Consumer-based intelligence is an important element of any marketing strategy as it provides a cost-effective analysis of the “big picture” and is an essential reference guide.
We are compiling a library of pre-packaged market and consumer intelligence reports for the Digital Media and Telecommunications Industry. We are also able to create customised intelligence reports based on your specific requirements to provide actionable information on a specific: country, market or consumer segment.
HOW TO BUY A REPORT
1. Please complete the order form at the back of brochure & fax back to (086) 671-2165 or email to info@analytixbi.com
2. An invoice (or pro forma invoice) will be issued for payment.
3. The report will be emailed in PDF/PowerPoint format upon receipt of payment or when proof of payment has been provided. All prices exclude 14 % VAT
Please contact us if you have queries or would like more information. We can provide fully customised analysis and report regarding industries, markets and consumer segments.
NB: ANY REPORTS COMPILED IN 2010 WILL BE UPDATED WITH THE LATEST 2011 DATA, FOR FREE. WE JUST REQUIRE 5 WORKING DAYS TO UPDATE THE REPORT.
REPORTS TO PURCHASE
South Africa Country Report: Internet User Profile
Compiled: April 2012
(82 pages) |
R 9, 000 |
This report provides a comprehensive understanding of internet usage and trends in South Africa between 2007 and 2011. It examines key areas of internet usage such as internet activities, where they access the internet, how they access the internet and much more. Additional insight is gained through more detailed analysis and geo-demographic profiling of internet users (past 7 days) by Gender, Age, Province, Living Standard Measure segmentation (household affluence), Population Group, Home Language, Work Sector, Marital Status, Education Level, Community and Household Income. It also provides a detailed analysis of Internet users/non-users among the respective LSM household groups. |
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South Africa Telecommunications Market
Compiled: September 2011
(70 pages) |
R 9, 000 |
This report provides a comprehensive understanding of telecommunications usage and trends in South Africa between 2005 and 2010. It examines key telecommunication sectors: Cellphone, Landline at home, Landline at work and Internet. Additional insight is gained through more detailed analysis and geo-demographic profiling of each telecommunication sector by Living Standard Measure segmentation (household affluence), Population Group, Home Language, Province and Community. |
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South Africa Brand Report: User Profile of Cell/Mobile Phone Brands
Compiled: September 2011
(91 pages) |
R 9, 000 |
This report examines the cellphone handset/ brands segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the segment, as well as a detailed segmentation by brand, namely: Blackberry, HTC, LG, Motorola, Nokia, Samsung and Sony Ericsson. It examines in detail the demographics, lifestyle, media consumption, cellphone and Internet usage of the cellphone handset/ brand segment by the brands in focus, making it a vital reference report for anyone wanting to understand this segment of the market. |
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Nigeria Country Report: Telecommunications Market
Compiled: August 2010
(71 pages) |
R 15, 000 |
The 2010 Nigerian Telecommunications and Digital Media report offers an excellent overview in sectors such as Nigerian internet, landline and mobile/ cell phone with a focus on usage, habits and trends. This report aims at providing a high-level understanding of the Nigerian telecommunications and digital media sector with many more great insights and findings. |
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Nigeria Country Report: Mobile/ Cellphone Market
Compiled: November 2010
(113 pages) |
R 15, 000 |
This report examines the Nigerian cellphone market focusing on handset brands, cellphone usage and cellphone activities (value-added services used). It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the segment, as well as a detailed segmentation by brand, namely: Nokia; Motorola; Sagem; Samsung; Sony Ericsson; Bird; LG; Alcatel. It examines in detail the geo-demographics of the mobile sector by cellphone usage and cellphone activity, making it a vital reference report for anyone wanting to understand this segment of the market. |
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Ghana Country Report: Telecommunications and Digital Media
Compiled: November 2010
(72 pages) |
R 15, 000 |
The Ghanaian Telecommunications and Digital Media report offers an excellent overview in sectors such as internet, landline and mobile/ cellphones, television, radio and cinema with a focus on usage, habits and trends. This report aims at providing a high-level understanding of the Ghanaian telecommunications and digital media sector with many more great insights and findings. |
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