HOW WE CAN HELP YOU

We provide total management of your market research needs, either on a project basis or we can become your external market research department on an ongoing basis: from developing hypotheses and designing effective studies to comprehensive data analysis and management reporting.

Being a Proudly South African accredited company, our priority is on quality assurance through stringent tried-and-tested systems and processes enabled by world-class technology.

We are experts at doing both quantitative and qualitative research, as well as desk research and use the best combination of methodologies that answer ALL your business and marketing questions.

We have a national team of over 500 field interviewers and recruiters who are carefully managed by supervisors. Our call centre team has 150 permanent trained staff with state-of-the-art technology, 100% recording and making over 100 000 outbound calls per month.

This allows us to conduct market research across all consumer and business segments as well as both Urban and Rural market research in South Africa. Through strong partnerships with fieldwork providers, we also have a significant market research capability across Africa, India and the UK.

QUALITATIVE RESEARCH

	Video research
	Focus groups
	On-line discussion forums
	In-depth interviews
	Mystery shopping
	Ethnographic and in-home studies

QUANTITATIVE RESEARCH

	Face-to face surveys
	Online surveys
	Telephone/Cellphone surveys
	Mail surveys
	Mystery shopping
	Event feedback and lead generation

ANALYTIX TECHNIQUES

Our data analysis delivers information that is business oriented and guides executive decision-making. We are able to fuse behavioural and attitudinal data to deliver powerful insights and ensure the highest quality via excellent data management processes.

Methods are only a means to an end – we are able to interpret outcomes and convert them into actionable information.

We use leading-edge analytical methods and world-class analysis software like SPSS and ESPRI/HARMONI:

	Regression
	Decision trees
	Cluster, Factor analysis
	Sensitivity analysis
	What-if analysis
	Conjoint analysis
	Correspondence analysis
	Linear programming
	Significance tests
	Optimisation