This report is designed to provide insight into the media consumption, interests and lifestyle of South Africans. It answers the question: Who am I marketing to and how do I communicate with them? The information contained in this report provides a comprehensive understanding of the consumption of media in South Africa including newspapers, magazines, radio, television, cinema, outdoor, Internet and mobile/cellphone, as well as insight into their interests such as sport and music. It examines figures at a total level as well as segmenting by LSM group. This is the perfect reference report for all marketers who want to understand the South African market.

This report examines the LSM 5 segment of the South African market. LSM (Living Standards Measure) has become the most widely used marketing research tool in Southern Africa. It is a measure of affluence and divides the population into 10 LSM groups, 10 (highest) to 1 (lowest). This report, on LSM 5, answers the questions: who are LSM 5 and how do I communicate with them? It provides a comprehensive profile of the entire LSM 5 segment, as well as a detailed segmentation according to gender and age (16-24, 25-34, 35-49, 50+). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of LSM 5 making it the perfect reference report for anyone who wants to understand this segment of the market.

This report examines the LSM 10 segment of the South African market. LSM (Living Standards Measure) has become the most widely used marketing research tool in Southern Africa. It is a measure of affluence and divides the population into 10 LSM groups, 10 (highest) to 1 (lowest). This report, on LSM 10, answers the questions: who are LSM 10 and how do I communicate with them? It provides a comprehensive profile of the entire LSM 10 segment, as well as a detailed segmentation according to gender and age (16-24, 25-34, 35-49, 50+). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of LSM 10 making it the perfect reference report for anyone who wants to understand this segment of the market.

This report examines the 15-19 year-old segment of the South African market. It answers the questions: who are 15-19 year-old South Africans and how do I communicate with them? It provides a comprehensive profile of the entire 15-19 year-old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of 15-19 year-olds making it the perfect reference report for anyone who wants to understand this segment of the market.

This report examines the 18-25 year-old young adult segment of the South African market. It answers the questions: who are 18-25 year-old South Africans and how do I communicate with them? It provides a comprehensive profile of the entire 18-25 year-old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of 18-25 year-olds making it the perfect reference report for anyone who wants to understand this segment of the market.

This report examines the 26-35 year-old adult segment of the South African market. It answers the questions: who are 26-35 year-old South Africans and how do I communicate with them? It provides a comprehensive profile of the entire 26-35 year-old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of 26-35 year-olds making it the perfect reference report for anyone who wants to understand this segment of the market.

This report examines the 36-45 year-old adult segment of the South African market. It answers the questions: who are 36-45 year-old South Africans and how do I communicate with them? It provides a comprehensive profile of the entire 36-45 year-old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of 36-45 year-olds making it the perfect reference report for anyone who wants to understand this segment of the market.

This report highlights the Mature Couples segment of South Africa. The report breaks down a geo-demographic profile of who this lifestage segment is. It provides a comprehensive profile of the entire Mature Couples segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage making it the perfect reference report for anyone who wants to understand this segment of the market.

This report highlights the Single Parent Families segment of South Africa. The report breaks down a geo-demographic profile of who this lifestage segment is. It provides a comprehensive profile of the entire Single Parent Families segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10). It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage making it the perfect reference report for anyone who wants to understand this segment of the market.

This psychographics report provides insight into the personality, values, attitudes, opinions, interests and lifestyles of South Africans. It answers the question: Who are South Africans and what do they think, feel, like and dislike? This report examines the psychographics of South Africans at a total level, as well as by gender and LSM group. With information ranging from how they feel about South Africa , health ,education, crime, social welfare and the environment to technology, advertising, brands, fashion and shopping this report provides a comprehensive psychographic profile of consumers in South Africa that will assist marketers and advertisers in segmenting their consumer markets.