This report provides a comprehensive understanding of telecommunications usage and trends in South Africa between 2004 and 2008. It examines key telecommunication sectors: Cellphone, Landline at home, Landline at work and Internet. Additional insight is gained through more detailed analysis and geo-demographic profiling of each telecommunication sector by Living Standard Measure segmentation (household affluence), Population Group, Home Language, Province and Community.

This report examines the cellphone handset/ brands segment of the South African market. It answers the questions: who are the users, what brands are they using, and how do I communicate with them? It provides a comprehensive profile of the segment, as well as a detailed segmentation by brand, namely: LG, Motorola, Nokia, Samsung and Sony Ericsson. It examines in detail the demographics, lifestyle, media consumption, cellphone and Internet usage of the cellphone handset/ brand segment by the brands in focus, making it a vital reference report for anyone wanting to understand this segment of the market.