South Africa Brand Report: Geo-Demographic Profile of Bank Customers

Compiled: July 2011 (74 pages) This comprehensive report examines South African customers of financial institutions. It answers the questions: Who are the key players and brands in the market and how are they positioned? Who are the bank users, and what brands are they using? How do I communicate with them? What are the important consumer and market trends? It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the entire financial service sector by brand.

( excl VAT )

R 9900
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